Team

Experience on both sides of the table.

We have built companies, raised capital, and backed startups across MENA and the US. From San Francisco, we help founders prepare for top-tier accelerators and the rounds that follow.

Partners
Laith Zraikat
Laith Zraikat Managing Partner
Omar Jarrah
Omar Jarrah Venture Partner
Hamza Al-Ali
Hamza Al-Ali Venture Partner
Before 12x

Past Investments

A selection of investments our team made before founding 12X.

Acquired by Uber for $3.1B.

Listed on Nasdaq at a $1.5B valuation.

Became a unicorn.

Acquired by REEF Technology in 2021.

Raised a $50M Series B after reaching 7,500+ stores.

Raised a $100M Series C with 40,000+ trucks.

How we work

What founders can expect.

We have built companies, raised capital, hired teams, and worked through the problems that come with growth. That experience shapes how we support founders after we invest.

You can call us when you are preparing for an accelerator interview, making an important hire, working through a fundraising decision, or looking for an introduction to your next investor. We make time, respond directly, and help where our experience is useful.

Our checks are small, so we do not try to control the company or dominate the cap table. We aim to invest early, give founders room to lead, and stay close as the company grows.

Pitch us.

Building something and thinking about the next batch? Send us a paragraph. We reply to every founder.